Digital Business Strategy

Master's programme(s):
Course code(s):


Course type:




Learning outcomes:

On completing the course, the student will be able to:

  • Demonstrate a thorough understanding of business strategies
  • Understand the concept of digital transformation, its implications, and the overarching concept of Digital Business Strategy.
  • Analyze the global business environment and critically discuss its impact on contemporary strategic thinking
  • Prepare and deliver senior management reports and presentations
  • Justify and promote strategic initiatives and contribute to strategic technical discussions
  • Understand the key issues and frameworks that practitioners need to understand to develop a Digital Business Strategy
General competences:
  • Search for, analysis and synthesis of data and information, with the use of the necessary technology
  • Decision Making
  • Teamwork
  • Production of free, creative, and inductive thinking

The course provides students with the ability to analyze the drivers of competitive digital strategy and apply strategic management principles across a range of organization types. Additionally, the course presents frameworks for identifying the challenges in various competitive environments and discusses useful analytical approaches applied in widely different strategic problems. Students understand how to build a responsive digitally transformed organization by tuning systems, structures and people with the help of a digital business strategy, and how to effectively manage the process of strategizing.​

  • Introduction to business strategy
  • Strategy statements
  • Strategic position, choice and action
  • Analysing the external environment: PESTEL, 5 Forces, Blue Horizon, Strategy Canvas
  • Analysing the intreral environment: culture, VRIO, SWOT, Balanced Scorecards, resources and dynamic capabilities
  • Generic Strategies, Interactive strategies
  • Strategy Clock, 7 Ss, BCG Matrix, Business Model Canvas, Game Theory
  • Creating a strategy with a tool: group assignment and presentations
Full course outline (PDF):