Overview

The MSc in e-Business and Digital Marketing Programme is being offered by the School of Science & Technology of the University Center of International Programmes of Studies of the International Hellenic University.

The programme aims to provide graduate level studies and its objective is e-Business. It is targeted at graduates who wish to acquire expertise in digital technologies and e-business and digital marketing. Entrepreneurial skills, when combined with deep technical knowledge, can lead to producing innovative ideas in the global competitive e-Business environment. This postgraduate course aims at providing balanced and well-designed training in the principles of Information Technology (software and telecommunications) applied to e-Business and Marketing practices, as well as the essential managerial and financing skills needed to start-up and successfully run an e-Business.

The 18-month course will appeal to graduates pursuing a career in a range of entrepreneurial, managerial and marketing positions in the ICT or other similar IT-oriented domain in the emergent creative economy.

The syllabus provides a combination of theoretical knowledge and practical skills, focusing on e-Business/e-Commerce applications and the underlying technologies:

  • Project management, leadership and team working
  • Management and marketing
  • Entrepreneurial skills and knowledge needed to develop start-up businesses
  • Key skills on strategic decisions, regarding innovation and technology management,
  • Essential communication skills
  • Exercise practice-oriented teaching based on case studies and real-world examples
  • Skills related to data analysis and evaluation
  • Planning and time management

The MSc in e-Business and Digital Marketing programme promotes learning and teaching characterised by a diversity of resources and teaching styles and techniques, which recognise that the University operates in an ever-changing environment. Teaching and learning methods should assist the development of these skills, by encouraging not merely the capacity for abstract reasoning, but also the students’ capacities for independent and self-motivated learning, problem-solving skills, and some of the knowledge and skills, which are common to employment in many fields.

This programme is designed for University graduates of Telecommunications, Informatics/Computer Science, and Electrical Engineering but also of Natural Sciences and Economic and Business Departments, with a background in ICT and a strong motivation to pursue a career in e-Business and Digital Marketing related domains. The courses of the programme are taught exclusively in English. The academic staff comes from Universities in Greece and abroad.

Official Government Gazette:

Key facts
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Start date: October 2024

Application deadline:  The Courses of the MSc Programme start in mid-October. Next calls for admission to the program will be posted on the announcements page.

Campus: Thermi, Thessaloniki

Duration/Mode: 18 months (full-time) or 30 months (part-time)/(available also in distance learning mode)/weekdays evenings

Taught language: English

Entry requirements: An undergraduate degree from an accredited University

Language requirements: English language knowledge documented with a relevant certificate, corresponding at least to the State Certificate of Language Learning Level B2 or other certificate proving good knowledge of English. Holders of an undergraduate or postgraduate degree at a Foreign University in English are exempt from this obligation.

Fees: 3,700€ (total)

How to apply: Programme announcement- 2nd Phase of Admission of Graduate Students (en+gr

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Who can apply

To be considered for the programme, candidates are required to have:

  • An undergraduate University degree in Engineering, Science, Informatics, Economics & Business Administration as well as from Technological Educational Institutes in related subject areas, in Greece or a recognized Higher Education Institution from abroad. Students who owe a small number of courses to obtain the degree, if accepted, have the right to enroll in the Postgraduate Program only if they submit a certificate of completion of studies by the deadline for their registration.
  • English language knowledge documented with a relevant certificate, corresponding at least to the State Certificate of Language Learning Level B2 or other certificate proving good knowledge of English. Holders of an undergraduate or postgraduate degree at a Foreign University in English are exempt from this obligation.

Courses

The MSc in e-Business and Digital Marketing Programme comprises two (2) semesters of courses and one (1) semester for preparing the postgraduate thesis for full-time students, and four (4) semesters of courses and one (1) semester for preparing the postgraduate thesis for part-time students. Upon arrival at the IHU, all students may attend foundation courses in Java and SQL, that aims to bring all incoming students to the same level with respect to some of the programming knowledge that is required.

Students can be included in the process of preparing a postgraduate dissertation only If they have been examined in all courses of the first and second semester of the Postgraduate Programme. All courses are delivered in English.

Ninety (90) European credit units (ECTS) are required to obtain the master’s degree, which are accumulated with the participation of postgraduate students in all activities of the programme, as described in the following table.

CourseSemesterType
Data Science for Business: Theory and Practice1Compulsory
Digital Entrepreneurship: Developing and Financing an eBusiness1Compulsory
Digital Marketing1Compulsory
ICT Essentials1Compulsory
ICT Management1Compulsory
Web Analytics1Compulsory
Digital Organisations: eCommerce and eGovernment2Compulsory
Social Media and Online Community Management2Compulsory
Big Data and Cloud Computing2Elective
Consulting Project2Elective
Data Mining2Elective
Digital Business Strategy2Elective
Human Computer Interaction, Design and User Experience2Elective
Market research and analysis2Elective

The Dissertation

During the third term, students work on their Masters Dissertation project, the thematic area of which is relevant to their programme of studies and their interests. The dissertation provides a good opportunity to apply theory and concepts learned in different courses to a real-world e-Business problem or challenge. Students are supervised throughout their projects by a member of the academic faculty and the academic assistants. After submission of the dissertation, students present their projects to classmates and faculty at a special event.

Duration of studies

The duration of the full-time study programme in order to obtain the Master’s degree is three (3) academic semesters. For students who so wish, there is also the possibility, upon request, of attending the programme on a part–time basis. In this case, the duration of the programme will be five (5) academic semesters.

Lectures mainly take place on weekday evenings, usually after 17:00, and perhaps on Saturday and/or Sunday mornings. The programme is also available through distance learning.

Summative assessment: Students will be typically required to be physically present at the University for the final exams at the end of each semester.

Study Guide

Programme Regulation

Handling Objections and Complaints

Students’ Complaints Procedure

Students who wish to make a complaint concerning the quality of an academic programme, any related service or member of the academic or administrative staff should first do so at the local level, by raising the issue with the individual, department or service provider directly involved. Issues of concern may often be resolved more quickly and effectively at this stage.

If a student decides to make a complaint, this will be taken seriously, and confidentiality will be respected. Investigations will be carried out thoroughly and the issue determined fairly by someone who is not directly involved in the complaint. It should be noted, however, that complaint resolution may not be possible without revealing the identity of the complainant to the subject of the complaint and anonymous complaints will not be investigated. Allegations which are found to be unsubstantiated or malicious will be dismissed.

Appeal Committee

Students are entitled to submit an appeal to an Appeal Committee, appointed by the Governing Board, with respect to any decision concerning their status at the University. A student submitting an appeal is invited to exercise his/her right to be heard, according to Article 6 of the Greek Administrative Procedure Code.

Appeal Committee examines any appeals against decisions of the Governing Board and/or the General Assembly of the School according to Article 24 of the Greek Administrative Code of Procedure.

Student Ombudsman

Students also have the right to appeal to the Student Ombudsman. There are three independent offices under the name “Student Ombudsman” at I.H.U: a) at the University Campus of Thessaloniki, b) at the University Campus of Serres, and c) at the University Campus of Kavala.

Administration

Director

  • Assoc. Prof. Christos Tjortjis

Steering Committee

  • Assoc. Prof. Christos Tjortjis
  • Prof. Panayiotis Bozanis
  • Prof. Maria Drakaki
  • Assoc. Prof. Tzetzis
  • Asst. Prof. Spiros Papakostas

The Academic Faculty

Faculty members

Name
Title
E-mail
Telephone number
Vassilios Peristeras
Associate Professor
Associate Professor of Information Systems and e-Government
v.peristeras@ihu.edu.gr

Other Research and Teaching Personnel

Name
Title
E-mail
Telephone number
Dr., Academic scholar of the School of Science and Technology
dkarapiperis@ihu.edu.gr
Dr., Academic scholar of the School of Science and Technology
p.koukaras@ihu.edu.gr
Dr., Academic scholar of the School of Science and Technology
ktzafilkou@ihu.edu.gr

Collaborating Instructors

Name
Title
E-mail
Telephone number
Panagiotis Tzionas
Full Professor
Costas Assimakopoulos
Associate Professor

Fees & Financing

Fees

The programme fees for the MSc in e-Business and Digital Marketing is 3700€. The amount is payable in two instalments for the full time mode or in four instalments for the part time mode at the beginning of each semester. The fees are also eligible for financing through LAEK 0,45% – OAED programme.

Deposits

If you have been accepted to a postgraduate programme, you will need to make a payment of the deposit of 500 Euros to secure your place. This amount will count towards the first instalment of your tuition fees. The deposit is non-refundable once you have commenced your studies at the IHU. Prior to that, a refund can be made but a 20% administrative fee will be retained. The deposit can be paid by bank transfer or bank draft. Credit card payments can be made through electronic banking (contact your Bank as handling fees may apply).

Scholarships

The School of Science & Technology offers a number of scholarships for the programmes it offers, covering a significant proportion of the fees. These scholarships are competitive. Award criteria include the quality of the first degree, the undergraduate grades of the candidate, his/her command of the English language and overall profile. Candidates for scholarships should include a separate letter with their application documents in which they request to be considered for a scholarship, stating the reasons why they think they qualify.

Programme announcement – Admissions

The Courses of the MSc Programme start in mid-October. Next calls for admission to the program will be posted on the announcements page.

Ideal Career path

In a rapidly evolving market, startups but also established ICT companies require experts with a deep understanding of both technological and business aspects of entrepreneurship. Graduates from the MSc in e-Business and Digital Marketing programme can play a pivotal role in the growth and internationalization of virtually any company or organization, helping to bridge the gap between technology and business, by utilizing their knowledge in the new business models, the emerging technologies and the management and exploitation of innovation. Therefore, a multitude of employment opportunities are envisaged for graduates of this programme. Indicatively they include:

  • ICT companies
  • New technology startups
  • Multinational Corporations and Small and Medium Enterprises (SMEs)
  • e-Commerce and Health software companies
  • Mobile network providers and broadband Internet providers
  • Sensor networks and telematics companies
  • Venture capitals and hedge funds
  • Consulting companies

In addition to technical skills gained through study, our students benefit from the University’s excellent Careers Office, in order to attain essential soft skills (e.g. communication skills, interview preparation, CV writing etc.) to better prepare for the job market.

Location

The MSc in e-Business and Digital Marketing takes place in the facilities of the School of Science & Technology of the University Center of International Programmes of Studies of the International Hellenic University in Thermi-Thessaloniki.

Contact

Email – Telephone

For issues/information related to the Programmes of Study of the School, you can contact us by either e-mail infotech@ihu.edu.gr or phone at +30 2310 807 529.

Postal Address

School of Science and Technology
14th km Thessaloniki – N. Moudania
57001 Thermi
Thessaloniki, Greece